How A Loyalty Agency Gained 34 Meetings And Closed 6 Deals

CASE STUDY
How A Loyalty Agency Gained 34 Meetings And Closed 6 Deals

🤝 Client

The client is a Mumbai-based loyalty agency founded in 2015, with a major focus on sectors like banking, automotive, FMCG and consumer electronics. They have a team of experts in customer engagement, loyalty programs, and data analytics.

🚀 Driver

They are operating in a fairly competitive niche. Therefore, it was important for them to identify the target audience, find as many prospects as possible, and generate more sales opportunities to make the most of the upcoming festive season. 

🤔 Challenge

The client tried to promote themselves on their own, but the process was very slow. Their in-house team couldn’t cope with the scale required to research and reach out to as many potential clients as possible within a limited period of time.

💡 Solution

The agency appointed us to help them with their email outreach campaigns. We set up 10 secondary domains and 20 mailboxes which were warmed up for 3 weeks. Our team identified all the possible titles of the influencers based on the client’s ICP and built a list of 7,500 prospects spread over 3 months with accurate criteria including company size, location, verified emails, and LinkedIn profiles.

We drafted 5-part email message sequences to engage and connect, and plugged the lists and copy into a drip campaign tool to reach out to prospects on autopilot. Our system sent approximately 28,000 emails to these prospects, which generated 92 sales opportunities for the client with strategic follow-up.

Praveen Client

Have been working with Skaleo for over three months now and they have exceeded my expectations. They have helped us with our outbound lead generation campaigns and increased our conversion rates significantly. I love the transparency they bring and they do what they say they’re going to do, unlike so many of those other agencies…I highly recommend them!

📊 Results

Here’s a result snapshot of the campaign

7.5K

prospects targeted

28K

emails sent

90

days of campaign

92

sales opportunities

34

meetings booked

6

new clients won

With the ability to reach more prospects and send more emails, the agency was able to increase their revenue and win new clients. They were also able to save money on expensive lead-gen agencies and focus on closing deals. Overall, our email outreach system proved to be a valuable investment for the agency.

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