🤝 Client
The client is a Mumbai-based premier web and graphic design agency founded in 2010, with a focus on the IT and financial services industry and having an annual turnover of over $2 million. It has an impressive portfolio of clients including Fortune 500 companies.
🚀 Driver
Their sales have been mostly flat for the last 12 months with 72% of sales coming from existing customers renewing, and nearly half of all new sales coming from up-sales to existing customers. To reduce the dependency on existing clients, our client needed to sign on a few new clients to not just maintain their revenue but grow. Hence, they contacted us for boosting their lead generation efforts through LinkedIn and Email outreach.
🤔 Challenge
The client depended on FB ads and referrals for new leads and had difficulty identifying new sources for lead generation in their target market (financial services). Even when they did find the right people, getting past the gatekeeper was nearly impossible due to the endless volume and the enormous competition in the design industry.
💡 Solution
We identified all the possible titles of the influencers and decision-makers based on the client’s buyer persona and built a prospect list of 1200 decision makers with accurate criteria including company size, location, emails, and LinkedIn profiles. Once we identified key prospects we created outreach message sequences and a social selling plan to engage and connect. We then converted new connections and direct InMails to appointment bookings with strategic follow-up.
Within three months of working with Skaleo, our appointment booking rate has increased by over 40%. They cultivate a positive partnership through constant updates and a communicative approach. Their commitment to providing excellent results is impressive.
📊 Results
Here’s a result snapshot of the campaign
16
new clients won
$41K
closed in 3 months
7.2X
returns on capital employed
117
qualified leads generated
38
meetings booked
44%
increase in meetings